Organic SEO refers to the process of optimizing a website’s content and structure to improve its visibility and ranking on search engine results pages (SERPs) through non-paid, or “organic,” means. The goal is to rank higher and earn more natural, organic traffic from search engines like Google. This is achieved through a combination of on-page optimization (e.g. keyword research, title tags, meta descriptions) and off-page optimization (e.g. link building, social media engagement).