Technical SEO services are a set of practices aimed at improving a website’s technical architecture, structure, and performance to enhance its visibility and ranking on search engine results pages (SERPs). The goal of technical SEO is to make sure search engines can easily crawl and index a website’s content and to ensure a smooth user experience for visitors. Some common technical SEO services include:
- Website structure optimization: Ensuring the website’s architecture is organized in a way that is easy for search engines to understand.
- XML sitemap creation and submission: Creating a sitemap that lists all the pages on a website and submitting it to search engines to help them crawl and index the content.
- Canonicalization: Identifying and resolving duplicate content issues to prevent search engines from penalizing a website for having multiple versions of the same page.
- Mobile optimization: Making sure a website is optimized for mobile devices and provides a good user experience on all screens.
- Site speed optimization: Improving the website’s load time to reduce bounce rates and improve user experience.
- Schema markup: Adding structured data to a website’s code to help search engines understand the content and display it in rich snippets on SERPs.
- Secure Sockets Layer (SSL) implementation: Implementing an SSL certificate to ensure a website is secure and encrypted for users and search engines.
Technical SEO services are essential for ensuring that a website is optimized for search engines and provides a good user experience, which can help improve its visibility and ranking on SERPs.